Oakley Teases a New Look for the Brand With Launch of Future Genesis

Oakley is gearing up to revamp the brand's aesthetic and direction with Future Genesis. Described as a storytelling platform, the California sunglasses brand will use Future Genesis as a hub for sharing all of the innovations it's working on, from technology to product design, along with exciting collaborations and partnerships.In tandem with the launch of Future Genesis, Oakley has shared two short films that pay homage to its original 1992​​ promotional film, Max Fearlight.Three decades on...